Work completed under Kaptiv8 Creative Agency
Creative Director: Gabe Brauer
Marketing Director: Camille Hayes
Brand By: Camille Hayes
Social Media Manager: Hannah MacConney
Brand Strategist & Copywriter: Kevin Jones
Graphic Designer: Kaeli Walker
Athens Twilight Criterium
My Roles:
Social Media Design
Worked closely with Marketing Director and Social Media Manager to design social media graphics and video content for a variety of digital platforms such as Instagram and Facebook
Brand Guidelines
Developed brand guidelines and brand extension to be used across materials
The Twilight Criterium is an annual event centered around a road cycling race throughout downtown Athens, Georgia, going strong since 1980. What started as a cycling race has evolved into a full community wide weekend event, bringing together cyclists, runners, musicians, and athenians alike
We developed and executed the full marketing and communications strategy: sponsorship fulfillment, community partnerships, and campaigns designed to fill the course with both riders and fans. Using a mix of paid and organic social, earned media, radio, and print, we reached mainstream and niche audiences.
Impact Report