My Roles:
Branding and Logo Design
Created full rebrand for the organization including, logos, color pallets, brand guidelines, social media, ads, merch, and website design
Client Relations
Communicated directly with organization director and marketing manager throughout the project process
Freelance
Presented to AthensPets Board of Directors
AthensPets
AthensPets is a volunteer-run nonprofit that promotes adoptable pets at Athens-Clarke County Animal Services. They aim to connect the animals with loving homes, provide the shelter with resources, educate the public on responsible pet ownership, and support the community through animal welfare.
I designed a refreshed brand system including a brand mark, color strategy, type suite, and graphic devices. The system will be applied across swag, print & digital materials
Although AthensPets plays a crucial role in the local community, their branding and communications felt “somewhat outdated and inconsistent”. They felt their website and social media were not as engaging or professional as needed to represent their work.
